Lawrence
Head of Product Management
Broadcast and live production, now head of product management. He has run these systems under pressure and specced them on paper — so he knows exactly where the two diverge.
TEAM
Specialist led.
MCX runs on people, not just equipment. Behind the eight zones is a team of practitioners, trainers and engineers — the reason a visit here means something.
Scroll to explore
1999
Enabling the industry since
T3
Highest Blackmagic tier held
30+
Brands certified on
5
Languages of instruction
WHO
The problem this answers
A building full of switched-on equipment and nobody to interrogate is just a slightly better brochure.
The equipment is the easy half. What decides whether a visit is worth the morning is whether the person beside you has actually done the job — run the gallery, graded the feature, mixed the record, specified the network. Not a guide with a script.
Who you will meet
The specialists
You are walked through by the person who works in your discipline — not a host reading from a script. These are the people on the floor.
Riad
Senior Sales Manager
Straight-talking and hard to rush. He’d rather talk you out of the wrong camera than sell you the expensive one — which is why people keep coming back.
Abigail Young
Certified Trainer, T3
The region’s only T3-certified trainer. She delivers the official DaVinci Resolve certification on the same systems you will be sitting at.
Mamdouh
Technical Sales Specialist
A live-production specialist and outside-broadcast hand who also shoots. He has worked from the truck and from behind the camera — so he knows what survives a real shoot day.
Albert
Technical Sales Specialist
A broadcast engineer and vision mixer. He has cut live shows on this kit — so he judges a control surface by how it feels in the middle of a show, not how it demos.
Joel
Technical Sales Specialist
A producer, beatmaker and studio engineer. He builds tracks on this gear himself — so he knows which controller actually speeds up a session and which one just looks good in the rack.
Mahmoud
Sales Manager — Audio
A musician and audio engineer. Years spent tracking, mixing and working live — so he judges gear by how it sounds in a room, not how it reads on a spec sheet.
Ranjeev
Sales Manager — NETGEAR AV
He knows the AV market better than the datasheets do. His time goes to integrators, not catalogues — so the advice comes from what is actually being installed.
Roel
IT Specialist
Post-production and IT. He has kept edit suites running when the storage, the network and the deadline all disagreed — so he specs for the day it goes wrong.
Leo
Technical Support Engineer
Support for the systems after they land — the person who answers when a room has to work this afternoon.
Alaa Nawar
Training & Partnerships
Runs the training calendar and the partner programme — the first person to speak to about a course or a visit.
Ask now
A question is faster than a form.
Message the floor and a specialist answers — not a queue.
The disciplines
Who you will actually meet.Matched to what you came for.
Tell us the discipline when you book and the specialist who owns it is the one on the floor with you.
Live Production
Gallery, PTZ & streaming
Configures the Live zone to broadcast standard and runs training on both the Vizrt hybrid chain and the full ATEM SDI workflow. The person who answers ‘will this survive a live show?’
Colour & Post
DaVinci Resolve, certified
MediaCast is the only Blackmagic Design Certified Training provider in MENA and Türkiye, and our Resolve certification is delivered by the region's only T3-certified trainer. The resident specialist is on the floor for live demonstrations.
Cinema & Acquisition
Bodies, glass, media
Rigs, balances and demonstrates the cinema line-up, and runs the filmmaking workshops. Knows what each body does three weeks later, in a grade, on a deadline.
Technical & Support
Configuration and integration
Keeps eight live zones configured, connected and running to standard every day — and specifies the AV-over-IP networks that carry them.
Stage & Audio
Performance, capture, mix
Runs the Stage and Recording zones, from amplification and effects through microphone selection into a monitored, corrected mix.
Music & Community
Production and the scene
Runs the Music zone and the producer sessions that keep the community coming back — the part of MCX that is people rather than equipment.
The human core
Twenty-five years of MediaCast, focused into one floor.
Our own engineers hold live manufacturer certifications and re-certify continuously — because we cannot teach what we have not mastered ourselves.
The promise
“Specialist led”is not a slogan.
What it means in practice
Every session is guided by someone who genuinely knows the craft. They do not read from a script; they answer real questions with real experience — including the ones where the honest answer is “that will not work for you.”
It is what turns a room full of world-class equipment into a place where decisions actually get made.
Why we invest inward first
MediaCast funds partner enablement, hosts manufacturer trainers in the region, sponsors certification seats for the channel, and ring-fences internal engineering time for staying current.
That investment compounds: better-run rooms, better-specified systems, a region that can hold its own.
“A distributor is only as strong as the knowledge it leaves behind.”
Peyman Dadpanah — Founding Partner & Business Director
MEET
Meet themin person.
The best introduction to the MCX team is an hour on the floor with one of them.
The One Tower · Barsha Heights · Dubai
Come and see it
Reading about it settles nothing.
Tell us what you are deciding and the room is configured before you arrive.